Email Marketing Can Help You Stay in Touch With Your Customers

Trying to find a way to contact all of your customers and potential clients can be nerve wracking if you don’t have the right system in place to do so. While you may think that the best way to keep your customers and potential clients up to date is to keep your website updated, what you need to realize is that is not enough. You need to do something that allows you to reach out to your customers. You shouldn’t wait on them to visit your website to see what is going on. You should consider using email marketing to stay in touch.

With all of the advertising products that are available, there aren’t very many that are as effective as email marketing. Since the average person uses their online mailbox to help them keep track of things, it is one of the easiest places you can catch their attention without them feeling like harassment. It doesn’t matter how young or old your business is, more and more people are using the internet, email, chat rooms, and social media to keep in touch. Instead of remaining in the dark ages, you need to evolve advertising strategies so that they are current. Even though you may feel that making the necessary adjustments is an expense that you can’t afford, without adapting you could end up out of business from a lack of customers.

You may not be familiar with email marketing, but there are businesses that can provide this type of service for you. You don’t need to be a rocket scientist, you do need to be selective about which company you decide to establish a working relationship with. Don’t be so quick to hire the first company you come across, unless you have already done some research and know that they are the most qualified to handle your needs. Look for companies that provide additional marketing services. Even though you are slowly adapting your advertising methods, you should consider whether they have other online methods to meet your company’s future needs.

Find out what other companies these businesses have worked with. In this industry, the best proof of success is the results received from their promotional efforts. Talk with the advertising and social media departments of those companies and find out what they have to say. If they can speak highly of the services they received, and there aren’t too many complaints online, then you should consider having that particular company work on your email marketing needs. They will be able to help you expand your business and prevent you from losing contact with your current customers.

5 Big Marketing Tips That Won’t Break Your Bank

It’s impossible to overstate the importance of advertising for a small business. The sticker shock involved in most methods of advertising nowadays, however, often proves quite discouraging to the small business owners who don’t have deep pockets. Does this mean that they should forego their ad campaigns until the money starts rolling in? Clearly, that is not a good plan. Without some sort of advertising, the money simply isn’t going to roll in, period. It is advisable to view your advertising not as an expense, but as an investment, because effective advertising will surely pay off. But how can a small business get that advertising ball rolling without an abundance of funds for television, radio, or magazine ads?

Let’s begin by asking a few critical questions:

WHO? The first step is to consider to whom it is you are advertising. Who are the people most likely to become your customers?

WHAT? Consider their needs. What is it that these people require that your product or service can provide or satisfy?

WHERE? Think of the best places to get your message to them. Where are these people?

WHEN? Time of day can be critical in your advertising. When are they most likely to be reached?

WHY? You know that your business is great, but how can you convince them of why they should go with you?

Once you can answer those questions, it’s time to allow yourself to get creative with your marketing. If the traditional advertising methods are out of your price range for now, consider some other ideas:

  1. Specialized Newsletters & Publications - You’ve determined who your target group is. Think about where they get their news. Placing an ad in a targeted or industrial newsletter or website could prove far less expensive than a magazine or newspaper, and yet could be just as effective because it is going directly to people who might need the service you provide. For example, if your company sells educational materials, it might behoove you to seek out newsletters or websites for local schools and homeschooling organizations and approach them with your advertising plans. Still too costly? Consider working out an exchange of services for advertising. You might be surprised at how many people would take you up on that offer.
  2. Seek Out Discounted Ad Space - Some publications have unused ad space that they will sell at a lower rate immediately before going to press. Investigate this possibility and see if it is a better budgetary fit.
  3. Share Ad Costs With Complementary Businesses - If your business naturally “pairs” with another, it is good to consider teaming up on advertising. For example, if you design children’s clothing, and there is another local business that specializes in children’s toys, this would be a perfect opportunity to create a shared ad/coupon flyer mailing and split the cost. You’re getting all of the advertising for half the price!
  4. Sponsor A Local Event - By being a sponsor in a charity 5k run or golf tournament in your community, you are not only getting your company’s name out there for recognition, but you are also allowing it to be associated with a worthy cause. These “goodwill gestures” do not go unnoticed.
  5. Get Published Online – A great way to advertise your business and reach your target audience is to apply your knowledge of your field by writing articles about topics that will interest them. By posting these articles (with links that take readers to your own business website) on well-known and respected websites, such as, on websites in your own industry, or on ones that would be viewed by your target group, you are leading business back your way, as well as establishing yourself as a specialist in your industry.

As you employ different marketing strategies, remember to put something in each ad that will let you know its source. On coupons, put a code that will record the publication and date of the ad. For any TV or radio ads you might be able to do, offer a discount for mentioning the ad. Keep track of which strategies are working for you, as well as which ones aren’t, so that you will be able to make smart decisions about your future advertising.

Your marketing options may be limited by budgetary constraints, but with a fertile imagination and a willingness to take a somewhat less than traditional approach, you can build your business without breaking the bank.